Ideea postului a pornit de  la o discutie cu Tudor, pe tema optimizare pentru bransa turism si posibilitatile cum s epoate face acest lucru. Intamplarea face ca PhoCusWright a organizat la ITB Berlin 2009 (cel mai important eveniment din turism de pe anul 2009) evenimentul Bloggers Summit.

Spre rusinea mea atunci am auzit prima data despre cartea Tips from the T-list – o colectie de sfaturi, citate si recomandari din partea celor mai importanti bloggeri din industria de turism. Cartea este oferita ca si PDF download.
Informatia legata de optimizarea web pentru nisa turism este rara, informatiile sunt greu de gasit si sunt centralizate in jurul catorva bloguri de turism si marketing straine. Pentru Romania acest sfaturi sunt extrem de folositoare, mai ales din prisma ideilor introduse precum user generated content (review la hoteluri, restaurante, filme publicate etc) sau retele sociale special create pentru bransa de turism.

Lista cu capitolele mai interesante din cartea Tips from the T-List

Marketing

• 10 Ways Small Tourism Businesses Can Succeed in a Competitive Market Stephen Joyce
• Destination Blogging Can Create a Richer Experience for Visitors Amelia Painter
• The E-Marketer of Today is the CMO of Tomorrow Jens Thraenhart
• Hotel Marketing Through Social Media Chris Clarke
• Some thoughts around Media Convergence… Jens Thraenhart
• A Quick Guide to Know What They Say About You Mathieu Ouellet
• Marketing Travel to the Boomer Generation: Anatomy is not Destiny! Scott Rains
• Shift is not enough. – Destination Marketers Shift Their Digital Spend Joe Buhler
• When tourists make their plans depends on what they like to do Steve Wright
• It doesn’t need to be difficult – market research for small tourism businesses (part 1) Stephen Budd
• Why spend millions on TV advertising? Kevin May
• Helping airlines stay on top Timothy Hughes
• Stamping your Footprint on Travel Darren Cronian
• Rocky Mountaineer Vacations dives in with its new Online Guest Lounge Alicia Whalen
• Key Marketing Ingredients for Successful Small Tour Operators Tatsuya Nakagawa
• Marketing manifesto by Jeff Jarvis Karin Schmollgruber
• Top 11 Travel E-Mail Marketing Tips and Tools Tim Warren
• The Two Most Important Questions in Evaluating a Tourism Experience Steve Wright

Technology

• Apple iPhone to Change the Tourism and Travel Industry Mathieu Ouellet
• Facing Facts on Facebook: Hotel Employees are Using Social Networks Chris Clarke
• Do you care about usability? Mathieu Ouellet
• Facebook polls Ram Badrinathan
• Chasing the Tail… the Long Tail Stephen Joyce
• You don’t have to be big to do bookings online John McDonald
• Independent Tour Operators Have BIG Advantages Chelsea Bell
• Overcoming the Three Big Tour Operator Booking Challenges Stephen Joyce

Travel 2.0

• Click Here to go straight to Online Hell Kevin May
• The abundance in tourism Edu William
• VibeAgent Starts Even Smarter Bill Geist
• Tourism Destinations are going Web 2.0 Jens Thraenhart
• Amazing Online Reservation Statistics Philip Caines
• CRM the ‘Must Have’ for all Tourism Companies Philip Caines
• Commerce or Advertising for Travel 2.0 Bob Offutt
• Travel Agencies: Depends on Your Definition of “Comeback” Michael Cannizzaro
• UGC vs Editorial. What’s better? What’s the balance? What’s more 2.0? Timothy Hughes
• When is there too much choice for consumers? Timothy Hughes

SEO

• Top 10 reasons why you shouldn’t choose THAT SEO agency Annalisa Ballaira
• Top 10 Search Engine Marketing Strategies for Travel Marketers Scott MacGregor
• Social Media and SEO are no substitute for Advertising and PR Jaime Horwitz
• Tracking Tourism Why counting hits and page views leaves you completely in the dark about your website’s success Vicky Brock
• How one tourism business is pioneering information sharing to improve a whole destination’s performance Vicky Brock
• Tourism Website Optimization Fabienne Rabbiosi
• Mining Keyword Gold Todd Lucier

Interviews & Rants

• Tripsbytips, future leading German speaking travel communityInterview with Uwe Frers, General Manager Claude Benard
• Interview of Karin Schmollgruber from Passion PR and blog FastenYourSeatbelts.at Claude Benard
• 71Miles : The definitive guide to weekend trips around major cities Interview with John A. Vlahides – Executive Editor and Co-founder Claude Benard
• Anecdotal learning through personal experiences – Part 1, pre-trip planning William Bakker
• Anecdotal learning through my own trip planning experience – Part 2, during the trip William Bakker
• What are the Rules of Blogging? Yeoh Siew Hoon
• Own a Word, Own the World Yeoh Siew Hoon
• Responsible Travel Resources Kurt Ackermann
• Biographies

Cartea se poate descarca in format PDF, gratis. Enjoy.